Deborah Alexander
dbaDeborah@sbcglobal.netStudio
City● California
● 91604
213-361-4719 I am a successful sales/operations professional
willing to work independently or join & build a team as needed. I am uniquely qualified by virtue of
extensive hands-on career experience and motivated to provide the benefit
of that experience to my employer. I am well adept at building and maintaining strong,
profitable relationships between client and vendor. I possess excellent communication skills
which I consider to be paramount for success in this career field. Summary of Qualifications: - Extensive experience in Business Development, Sales & Marketing, Operations, Efficiency, Facilities Management,
Corporate and boutique experience • Strength in Team Leadership and Motivation •
Strong Organizational and Analytical skills, Detail Oriented, Efficiency work • Problem solving, Negotiating
and Decision making skills • Business Development, Public Relations, Client Relations and Consulting
• Sales and Marketing to include Client Presentations, Trade Shows, Branding and Collateral building
● Voice Over Talent
- www.DeborahAlexander.net
Post Production
Executive - Consultant
December 2006 – Current International
Liaison, IBC · cutting Edge Technology, Studio City, CA Marketed and Represented
a new Digital Asset Management product line at the International Broadcasters Convention (IBC) the premier show for technology
in Europe and the Middle East. Vice President, After Camera Services · Pixel Blues, Inc., Burbank, CA Developed new Corporate Identity, Branding and Marketing materials for launch at two
major Industry shows, the NAB and NATPE. Vice President/Adjacent Markets-Business Development
·
Matchframe Video, Burbank,
CA Integral Member of Sales Team responsible for developing
and generating revenue in the Studio and New Media market segments including Adjacent Markets. Facility
Closed. Director of Sales - Business Development Executive · Ascent Media, Burbank, CA
February
2006 - November 2006
Responsible
for expanding Ascent Media’s Management division into alternative markets, concentrating on the awareness and utilization
of media asset management as a means for clients to further monetize their assets through a Digital Asset Management Solution.
Up-sold cross-divisional services to existing clients to maximize potential revenue. Maintained and up sold existing client
database of 110 Independent accounts and expanding services to new business opportunities. Division Consolidation, Position
was eliminated .· Point.360/Woodholly, Hollywood, CA
October
2004 – February 2006 Contributed to the operations of the Creative Division, Woodholly, facility.
This included up-selling service, cross selling services, client relations, contract negotiation, and workflow efficiency
improvements. Developed client relations program for the customer service group. Interfaced with other Point.360 facilities
to insure client needs were satisfied – Facility Closed · Alan Ett Music Group, Studio City, CA
July 2000
– August 2001 Responsible for the development and creation of a new commercial division within the Media City Sound group.
Developed all marketing, branding, and collateral for the rollout of this new division. Responsible for industry trade
show representation. Responsible for developing client marketing presentations, national travel to meet
directly with clients in order to secure new business. Position Eliminated. Deal Closer – Hunter – Professional - Integrity
Executive
Director of Operations – Facility Management · Boeing Aerospace, CA / Wells Fargo Corporate, TX /
August 2001 – Sept. 2004United Airlines, SFO
Successfully presented, negotiated, and secured Facility Management contracts
with multiple clients.Provided onsite client
presentations. Interfaced with clients, their consultants, employees, and vendors. Directed
Regional/Local Operations. Developed lead marketing strategy and execution plan. Responded
to RFP’s. Developed Communication Loop/Sales-Customer Service-Operations-Client program. Issue Resolution. Mad City Productions, Studio City, CA
January 1989 – May
2000 Executive Dir. of Production and Operations/Principal Responsible for the business, finance
and marketing plan and launch of Mad City Productions, from initial development through back financing and startup. Executive
position with music and sound design recording studio with full responsibility for management of all operations for Music
Libraries, Radio, TV & Film. ·
Project Management and oversee
all client projects· Responsible for both short and long format production strategy planning with client direction·
Ensured current efficient production
strategies were in place and executed· Administrate all production execution with talent and staff to stay on time, and on budget.·
Created budgets, controlled all
company expenditures and union related costs· Functioned as contract lead with unions to coordinate talent, P,H&W for Local
47, AF of M·
Supervised all office support
staff and motivation of composers and talent· Coordinated all musicians and talent to schedule recording sessions and monitor
ongoing operations.· Responsible for implementing and managing all processes that helped reduce operating costs while gaining
revenue·
Created expansion plan for future
merger·
Day to Day Operations; streamlining
and efficiency – Full HR Responsibilities· All Branding and collateral building Star Waggons, Inc.,
1991
Controller Responsible for day to day operations of the company which
included billing, inventory, and financial posting. Managed payroll and HR for 25 employees. Managed CAL/OSHA
relationship resulting from Workers compensation claims. Celia, Inc. Marketing Executive/Production Supervisor
October 1989 –
January 1991 Worked directly with Corporate President to develop National Marketing Strategy and assisted
in demographic studies in Marketing. Responsible for monitoring monthly sales vs. projections vs. budget.
Coordinated all print media promotions and assisted in all accounting functions.
EMI Manhattan Records / EMI Music International - Capitol Records
April 1988 – October 1989 Recording
studio production manager / International Marketing/Promotions A & R - Organized all promotional tours and interfaced with international journalists
- Responsible for promotional tools for worldwide affiliates and US journalists
- Functioned as liaison between journalists and contract label artists
- Trafficking
of all production orders from point of request through delivery of finished products
- Responsible
for the recording studio operations at EMI Manhattan, including mastering, studio bookings, event planning, client liaison.
Affiliations: Active participation with the Hollywood Post Alliance, Society
of Motion Picture Television Engineers, National Association of Broadcasters, International Broadcasters Conference, Plaxo,
LinkedIn, Woodland Hills Chamber of Commerce, Studio City Chamber of Commerce, Burbank Chamber of Commerce. Deal Closer – Hunter – Professional - Integrity
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